Senior Designer
Critical Mass · Calgary
Job description
About the role
We are seeking a Senior Designer who can simultaneously think like a campaign strategist and build scalable design systems. You will create high‑impact digital creative assets that reach millions while ensuring consistency and efficiency across channels.
Key responsibilities
- Design high‑quality digital assets for email, lifecycle campaigns, display ads, and landing pages.
- Develop innovative narratives and visual concepts at the campaign level.
- Build and maintain templates, components, and libraries in Figma that scale across surfaces and channels.
- Translate strategic briefs into polished, deployment‑ready solutions while adhering to brand standards.
- Collaborate with copywriters, project managers, photo art directors, developers, and growth marketing teams.
- Manage multiple concurrent projects and high‑volume requests in a fast‑paced environment.
- Present design rationale clearly to internal stakeholders and contribute to workflow efficiency and creative QA.
Required profile
- 6+ years of design experience, preferably focused on marketing or growth‑oriented creative.
- Portfolio demonstrating digital campaigns, lifecycle creative, and design system work.
- Ability to move between campaign concepting and systems building, from storytelling to template architecture.
- Data‑informed mindset, using performance signals to iterate on creative decisions.
- Strong command of layout, typography, visual hierarchy, and responsive design principles.
- Excellent communication, presentation, and stakeholder management skills.
- Detail‑oriented, able to deliver pixel‑perfect production under pressure.
Required skills
- Proficiency in Figma.
- Proficiency in Adobe Creative Suite.
- Experience with AI‑assisted creative tools (prompting and image generation).
- Basic editing and/or motion graphics skills.
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Published 2 days ago
Expires 1 month from now
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Critical Mass
Calgary
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