Regional Sales Manager - Western Canada

About the role

Lead growth, build relationships and drive results for Yokohama’s consumer and commercial tire business across Western Canada. Reporting to senior management, you will shape sales strategy, identify new opportunities and strengthen partnerships while supporting a remote‑based, on‑the‑road sales team.

Key responsibilities

• Develop and implement strategic sales plans to achieve company objectives and expand the customer base.
• Lead, coach, develop and motivate the sales team to exceed sales targets.
• Monitor KPIs and sales results, creating action plans to meet financial goals.
• Analyze sales data and market trends to uncover growth opportunities.
• Build and maintain strong relationships with key customers and business partners.
• Oversee major account activities, negotiating programs and pricing per company guidelines.
• Collaborate with Marketing, Customer Service and other internal teams to enhance customer satisfaction and drive growth.
• Stay informed on industry trends, product applications, market conditions and competitor activities to maintain a competitive edge.
• Provide regular reports on sales performance, pipeline activity and forecasts to senior management.

Required profile

• Proven experience in sales management, preferably in the tire or automotive aftermarket industry.
• Strong leadership ability with a track record of meeting or exceeding sales targets.
• Excellent communication, interpersonal and negotiation skills.
• Adaptability to shifting priorities and complex change.
• In‑depth knowledge of sales principles and practices.
• Analytical mindset with ability to interpret data for decision‑making.
• Bachelor’s degree in Business Administration or related field (preferred).

Required skills

• Proficiency with CRM software.
• Strong command of Microsoft Office suite.

What we offer

• Remote‑based role serving Western Canada with flexible Monday‑to‑Friday hours.
• Travel up to 40% of the time to support the sales team and visit key customers.
• Opportunity to work within a global team of professionals.