Communications & Content Manager

About the role

The Communications & Content Manager will lead IDRF’s content strategy and external communications, shaping messaging for donors, media, and the broader public. Reporting to the Director of Marketing & Communications, this hybrid role blends hands‑on content creation with strategic media relations to amplify the organization’s humanitarian mission across Canada.

Key responsibilities

• Develop and own the content strategy, including audience segmentation, editorial calendar, channel planning, and messaging frameworks.
• Write high‑impact content such as blog posts, donor impact reports, fundraising appeals, press releases, and email campaigns.
• Collaborate with the Senior Graphic Designer to create integrated campaigns that align messaging with visual storytelling.
• Manage media relations, secure coverage, and position IDRF leadership as trusted voices in the Canadian charitable sector.
• Produce SEO‑focused content to drive organic traffic and donor awareness.
• Leverage AI tools to improve content production efficiency while maintaining authenticity.

Required profile

• Proven experience in communications, content creation, and public relations, preferably within the non‑profit or humanitarian sector.
• Exceptional writing and storytelling ability that engages donors and media audiences.
• Strategic thinker with a strong understanding of audience‑centric messaging across multiple channels.
• Ability to work collaboratively with design and marketing teams and manage a direct report.

Required skills

• SEO
• AI tools
• Email marketing platforms