Specialist, Marketing Audience Enablement & Analytics

About the role

Join EQ Bank’s President’s Choice Insurance team to support the execution of a data‑driven marketing measurement approach. You will enable the effective use of customer audiences across Salesforce Data Cloud, Marketing Cloud and digital channels, ensuring accurate targeting and measurable outcomes.

Key responsibilities

• Build and activate audience segments within Salesforce Data Cloud and Marketing Cloud for CRM and paid‑media partners.
• Support campaign QA, launch readiness, and performance monitoring across CRM channels.
• Coordinate lead source attribution and acquisition‑channel segmentation to inform lifecycle marketing.
• Collaborate with analytics, lifecycle marketing and technology teams to translate data into actionable insights.
• Continuously refine audience builds and martech processes to improve execution quality and efficiency.

Required profile

• Hands‑on experience with Salesforce Data Cloud (CDP) and working knowledge of Salesforce Marketing Cloud.
• Understanding of CRM strategy, lifecycle marketing principles and lead source attribution.
• Strong communication skills to collaborate across marketing, analytics, technology and finance stakeholders.
• Post‑secondary education in a related field.

Required skills

• Salesforce Data Cloud
• Salesforce Marketing Cloud
• Tableau
• Google Analytics
• Adobe Analytics