Senior Growth Marketing Manager, Reverse Mortgage

About the role

Join EQ Bank’s Reverse Mortgage business as a Senior Growth Marketing Manager, leading end‑to‑end growth initiatives. You’ll own lead‑generation tactics, nurture campaigns and partnership development to drive customer acquisition for a fast‑growing financial product.

Key responsibilities

• Define and execute growth marketing strategy across paid, non‑paid, partnership and referral channels.
• Lead website and landing‑page optimisation, including calculators, to improve conversion.
• Design and manage lead‑nurture programs using CRM, direct mail and online tactics.
• Identify and build new referral sources and partnership opportunities.
• Analyse performance data, diagnose funnel drop‑off and recommend data‑driven improvements.
• Collaborate with product, sales and analytics teams and maintain dashboards tracking acquisition metrics.

Required profile

• 5‑7 years of growth or digital marketing experience, preferably in financial services.
• Post‑secondary education in Marketing, Communications or related field.
• Proven project‑management experience launching multi‑team digital campaigns.
• Strong analytical mindset with ability to translate data into business insights.
• Excellent communication and stakeholder‑management skills.

Required skills

• Web reporting and measurement tools.
• Analytics platforms.
• CRM systems.
• A/B testing methodology.