Marketing Automation Architect

About the role

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data‑driven customer engagement across the buyer lifecycle.

Key responsibilities

• Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices.
• Design and implement journey‑based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates.
• Own and optimize the Marketo/Salesforce integration and manage integrations with webinar, event, LeanData, live chat, and CMS platforms.
• Develop and continuously improve lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics.
• Serve as subject‑matter expert and mentor for the Marketing Operations team; lead security communications, AI adoption, and continuous improvement initiatives.

Required profile

• Bachelor's degree or equivalent combination of education, certifications, and experience.
• 8+ years administering and architecting Adobe Marketo Engage in complex B2B enterprise environments.
• Extensive experience designing enterprise marketing automation strategies, lifecycle programs, and lead scoring frameworks.
• Deep expertise integrating Marketo with Salesforce CRM and other enterprise MarTech platforms.
• Adobe Marketo Engage Certified Expert required (or strongly preferred) and strong analytical, troubleshooting, and communication skills.

Required skills

• Adobe Marketo Engage
• Salesforce CRM
• LeanData
• Microsoft 365 Copilot (AI fluency)
• Webinar and event technology platforms