SEO Specialist
Vivid Theory · Calgary
Job description
About the role
Vivid Theory is seeking an SEO Specialist to lead our search engine optimisation and paid search efforts for a world‑class vehicle listing platform. Based in Calgary, you will work closely with development, editorial and marketing teams to boost organic visibility and maximise ROI on SEM campaigns.
Key responsibilities
- Design and execute SEO strategies, including keyword research, on‑page optimisation and link‑building initiatives.
- Manage SEM campaigns across Google, Yahoo and Bing, monitoring budgets, performance and ROI.
- Analyse website analytics and PPC data to identify trends, optimise spend and report results.
- Collaborate with developers to ensure SEO best practices are embedded in new code.
- Work with editorial and marketing teams to integrate SEO recommendations into content creation.
- Conduct competitor link analysis and recommend architectural changes to improve rankings.
Required profile
- Proven experience in both SEO and SEM, managing PPC campaigns on major search networks.
- Strong understanding of performance marketing, conversion optimisation and online customer acquisition.
- Experience with website analytics tools such as Google Analytics, SEMRush, MOZ or WebTrends.
- Ability to work collaboratively, stay motivated and continuously learn new techniques.
Required skills
- SEO
- SEM / PPC
- Google Analytics
- SEMRush
- MOZ
- WebTrends
- Search Ignite (bid management)
- A/B and multivariate testing
- HTML
- CSS
- JavaScript
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Published 8 hours ago
Expires 1 month from now
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Vivid Theory
Calgary
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