On Premise Trade Marketing Manager - Food Service & Vending

About the role

The On Premise Trade Marketing Manager for food service and vending is the lead Trade Marketing role for that segment within Red Bull's Canadian On Premise organization. It is a national position responsible for developing and executing the segment's Trade Marketing strategy and business plan, working closely with the Key Account and Field Sales teams and serving as the central point of contact for food service and vending Trade Marketing.

Key responsibilities

• Translate business priorities, consumer insights and sales performance into Trade Marketing strategies for the food service and vending segment
• Lead the annual segment business plan and co-develop the annual On Premise Customer Sell Deck with Key Account and Field Sales teams
• Develop tailored marketing strategies and programs for key customers and lead Joint Business Plans across key accounts
• Build direct relationships with customer Marketing teams and run joint marketing programs and initiatives
• Develop Trade Marketing tools and POS materials in line with Red Bull and On Premise standards, and own the product and POS strategy for the segment
• Partner with external agencies and the Brand Marketing team on national product and occasion strategies, and adapt programs and creative for the Canadian market with the Global team
• Manage initiatives from strategy and briefing through execution, measurement and optimization, and provide reporting on program performance and recommendations
• Act as the Canadian counterpart to the Global team, share insights and best practices, and build relationships across Key Account, Field Sales, Brand Marketing and Off Premise Trade Marketing

Required profile

• 4+ years in trade marketing or a related commercial marketing role
• Proven experience developing business plans, customer strategies and integrated marketing programs with measurable results
• Bachelor's degree in marketing and sales or economics
• Fluent in English; bilingualism in French is a strong asset

Required skills

• Strong understanding of the consumer goods industry and Trade Marketing principles
• Planning and project management, able to handle multiple priorities and stakeholders
• Analytical skills to turn sales and performance data into actionable insights
• Communication, collaboration and relationship-building skills

What we offer

• Expected annual base salary of $98,515 to $108,885, depending on qualifications, skills, experience and location
• Eligibility for an annual bonus under Red Bull's bonus plan