Senior Copywriter

About the role

Dentsu Creative, an agency of Dentsu, is looking for a Senior Copywriter in Toronto to join its Senior Creative Team. You will write high-quality copy and concepts across campaigns with increasing ownership, helping brands find and express their voice through culture, language and ideas. Reporting to Creative Leads, you will lead copy on projects, shape tone and messaging and collaborate with art directors, strategists and account partners.

Key responsibilities

• Develop concepts and copy that build brand voice, personality and cultural relevance
• Lead copywriting on assigned projects, ensuring clarity, craft, consistency and strategic intent
• Collaborate with art directors, designers, strategists and account teams on integrated ideas
• Write and refine copy across social, digital, experiential, film, CRM and traditional channels
• Shape brand messaging and tone of voice across platforms
• Contribute to creative workstreams using AI-enabled tools for ideation, drafting, iteration and optimization, with human judgment and editorial oversight
• Stay curious about emerging technologies, language trends and cultural insights, and respond constructively to feedback
• Support fast-moving timelines, cultural moments and multiple briefs, and partner with Creative Leads to uphold creative standards

Required profile

• 6+ years of copywriting experience, across social-first and integrated campaign work
• A strong portfolio showing conceptual thinking, storytelling and polished copy craft
• Proven experience writing for branded campaigns, content ecosystems and multi-platform experiences
• Curiosity about AI-enabled creative tools and their place in modern creative workflows
• Automotive and finance experience is an asset

Required skills

• Excellent writing, editing and headline-writing skills, with attention to tone, rhythm and nuance
• Ability to translate strategic ideas into clear, compelling language
• Collaborative mindset and comfort working across disciplines and feedback styles

What we offer

• Salary range of CAD 95k-110k, depending on experience, knowledge and skills
• Possible medical, dental, RRSP, paid time off and other benefits for permanent employees