Media Planner

About the role

Dentsu Media is looking for a Media Planner in Toronto. The Media Planner is the steward of the tactical communications planning process and gives mid-level strategic recommendations to the senior media team and/or clients. The role requires strong working knowledge of the Canadian media landscape and experience using media planning and research tools, and active participation on client accounts.

Key responsibilities

• Support the media planning and buying process for assigned client accounts by turning client briefs into ideas and actions.
• Develop strategic communications plans based on execution strategy, rationale and buy structure to meet campaign goals.
• Work closely with creative agencies on brand management and marketing planning, including new product development, positioning, segmentation, creative execution, message distribution, measurement and optimization.
• Recommend buy structures that suit each client's target audience while maximizing value and efficiency.
• Help prepare reporting documentation for media planning teams and clients showing the strategy and rationale behind campaign results.
• Work with the Traffic Launch and Campaign Delivery teams to ensure media plans are implemented flawlessly.
• Contribute to campaign strategy and suggest ways to improve and optimize campaign performance.

Required profile

• Post-secondary degree or diploma in Media, Advertising, Business Administration, Marketing or a related field.
• At least 1 year of media planning and/or buying experience covering all channels such as video, display, social, programmatic, broadcast, print and out-of-home.
• Strong to advanced MS Office skills, including Excel (pivot tables, VLOOKUP), Outlook and PowerPoint.
• Excellent written and verbal communication skills.
• Able to work with cross-functional teams and multiple stakeholders, manage several deliverables and present information logically.

What we offer

• Salary range of $50k-$55k, depending on experience, knowledge and skills.
• Medical, dental, RRSP, paid time off and/or other benefits for permanent employees.