Digital Buyer

About the role

Dentsu Media is looking for a Digital Buyer in Toronto to support clients with performance-driven digital strategies and media solutions. Reporting to the Digital Media Manager, the role manages paid social programs for major clients, including evergreen and recurring promotional campaigns, covering strategy, execution, optimization, reporting and billing.

Key responsibilities

• Performance media: run and optimize social and digital campaigns, recommend strategies, manage account budgets, prepare campaign reports and keep up with client business, competitors and industry trends
• Account management: support the media team in managing client digital media, build client relationships, set expectations and ensure campaigns are invoiced accurately and on time
• Research: use platform knowledge to generate insights, and build relationships with platform partners and attend industry events

Required profile

• Post-secondary degree or diploma in Media, Advertising, Business Administration, Marketing or a related field
• At least 2 years of media planning and/or buying experience focused on digital channels (social, display and programmatic); search experience is a bonus
• Ability to work with cross-functional teams, manage priorities and present information clearly

Required skills

• Hands-on experience with social platforms and media planning and buying tools
• Strong to advanced MS Office (Excel, Outlook, PowerPoint)
• Understanding of how paid search, display, paid social and other traffic types interact
• Google Analytics and AdWords, Bing Ads certifications and knowledge of display, mobile, video and shopping advertising
• Familiarity with Google Campaign Manager and IAS for brand safety

What we offer

• Salary range of $50k-$55k, depending on experience, knowledge and skills
• Medical, dental, RRSP, paid time off and other benefits for permanent employees