Industry Marketing Campaigns Manager

About the role

NewRocket is seeking a results‑driven Industry Marketing Campaigns Manager to lead demand‑generation initiatives across Banking & Financial Services, Technology, and Telecommunications verticals. The role sits at the intersection of marketing, sales, and industry leadership, designing integrated campaigns that drive new logo acquisition and expansion within existing accounts.

Key responsibilities

• Develop and own industry‑specific integrated campaign plans aligned to business priorities and pipeline targets.
• Design full‑funnel campaigns—from awareness to lead capture and MQL handoff—across digital, email, events, paid media, and ABM channels.
• Create campaign briefs, messaging frameworks, and audience segmentation strategies tailored to each industry’s buyer personas.
• Manage campaign calendars, budgets, and execution timelines, coordinating internal teams and external vendors.
• Leverage AI tools throughout the campaign lifecycle for brief generation, content personalization, A/B test variant creation, and performance summarization.
• Collaborate closely with industry‑aligned Client Partners, Account Executives, and broader marketing functions (content, demand gen, digital, events, partner marketing).

Required profile

• Proven experience leading demand‑generation campaigns in B2B environments.
• Strong ability to work cross‑functionally with sales, marketing, and industry leadership.
• Excellent strategic thinking and execution skills focused on pipeline generation.

Required skills