General Manager

About the role

Indigo is hiring a General Manager for its West Vancouver store. The GM turns Indigo's strategic priorities into focused, store-level execution that strengthens community connection and brand affinity while delivering a customer-centric experience that drives sales, engagement, loyalty and profitability. The role reports to the Regional Director/District Manager.

Key responsibilities

• Translate Indigo's strategy into store execution, using the My Performance Scorecard to set objectives and drive disciplined action.
• Anticipate and mitigate execution risks and influence cross-functional partners to ensure consistent delivery.
• Deliver the Indigo Experience and R.E.A.D. customer service model through Sales Generation Leadership, including active, in-the-moment coaching.
• Build local community connection through book localization, curated events and an authentic social media presence.
• Maintain brand standards through disciplined visual merchandising execution.
• Drive store operations through regular review of the Key Process Scorecard, and own the scheduling process to optimise labour deployment.
• Protect profitability through resource management and targeted shortage and shrink action plans.
• Recruit, develop and retain a high-performing store leadership and CER team, and lead talent reviews, calibrations and succession planning.
• Handle performance, conduct and engagement issues fairly and respectfully, and ensure employee and customer health and safety.
• Model Indigo's guiding principles and values, and report to the Regional Director/District Manager.

Required profile

• 6+ years of progressive leadership experience in specialty retail and/or multi-unit environments, including leading leaders and managing high-performing teams.
• College degree preferred, or equivalent education and experience.
• Bilingualism (French/English) required for roles based in Quebec.
• Flexible schedule, including evenings, weekends and holidays, and ability to work on the sales floor and lift up to 40 lbs.

Required skills

• Business acumen to turn enterprise priorities into store-level plans and routines.
• Data-driven approach: interpreting reports, simplifying insights and embedding tools into store routines.
• Systems thinking connecting customer experience, product flow, visual merchandising, scheduling, loss prevention and talent routines.
• Effective communication, problem solving and employee relations maturity.