Event Vehicle Coordinator (Freelancer), Field Marketing

About the role

The Event Vehicle Coordinator acts as a Red Bull Brand ambassador and is ultimately responsible for the Red Bull Event Vehicle, a core marketing asset in grassroots field marketing initiatives. The coordinator plans and executes the vehicle's schedule across events, sales support and surprise-and-delight consumer moments, supports programming of Event Vehicle content with the social media team, and reports to the Field Marketing Manager and dotted-line to the National Event Manager. The role is freelance.

Key responsibilities

• Keep the event vehicle in top operational performance, maintaining its premium appearance, including vehicle maintenance and cleanliness
• Implement a regional marketing and sales plan around the event vehicle
• Leverage a network of key venues in sport and culture across the region for EV programming
• Understand vehicle operations, including A/V set-up and tear-down
• Ensure sufficient cold product is on hand in the vehicle and track how it is seeded
• Build and regularly update the event vehicle music and video content library
• Obtain necessary permits for EV programming where needed
• Maintain the travel and entertainment budgets and the activation budget
• Report all event vehicle activity monthly to the Field Marketing Manager and National Event Manager
• Collaborate with the Red Bull Media Network Content and Programming teams to find content opportunities for Red Bull Canada's social channels, producing engaging content featuring the Event Vehicle
• Make sure assets are captured according to agreed raw deliverable formats

Required profile

• 1-3 years of experience in marketing
• Proven background in negotiation, partnerships and budget management
• Strong understanding of the sports and culture landscape in the region
• Comfortable with substantial road travel
• Sociable, able to interact with consumers of varying ages and backgrounds
• Strong written, presentation and verbal skills, with attention to detail, leadership, initiative and organization
• Ability to meet strict deadlines and prioritize effectively

Required skills

• General knowledge of capturing low-fi content on Instagram and TikTok
• Proficiency in MS Office (Excel, Word, PowerPoint)
• Valid driver's license, able to drive standard and automatic vehicles, including on and off-road
• An iOS (iPhone 8 or above) or Android (Samsung Galaxy S8 or above) device in good working condition

The rate is $20-$22 per hour, subject to change.