Electrification Business Communications Leader, Canada

About the role

ABB is looking for a Communications Leader for its Electrification business in Canada. This is a dual-hat role reporting to the Global Head of Communications, ABB Installation Products: it leads communications for the Electrification business in Canada and also acts as local lead for Installation Products Division communications. The role works with Commercial Leaders, Sales, Product Management, Marketing and Communications to ensure effective communications across channels and stakeholders.

Key responsibilities

• Own the Electrification communication plan in Canada, including editorial calendar and narrative for trade media, digital communications and thought leadership.
• Lead trade media relations and content for press releases and social media, and own content for channels reaching the broad public.
• Review paid and earned media, including advertising, for approval.
• Own the local application of the ABB brand and awareness campaigns (not lead generation).
• Localize global thought leadership or develop local thought leadership supporting division priorities.
• Lead communications for cross-divisional events, trade shows and conferences, and oversee employee communications and factory points of contact.
• Own the Electrification communications budget for the country and ensure transparency across it.
• Create a community of Electrification communicators in the country.
• Develop a local communication plan with local Marketing and Sales leadership, including digital marketing, and lead communications for the Installation Products division in Canada.
• Act as point of contact for Electrification manufacturing sites for initiatives where no EL Leader exists in the country.

Required profile

• Degree in communications or a related field and at least 10 years of experience in B2B communications, ideally in a technical or industrial environment.
• Bilingual English and French Canadian, with written and spoken fluency.
• Proven experience developing and executing strategic communication across all channels.
• Ability to manage multiple projects simultaneously, coach and advise leaders, and work in a matrixed organization.
• Willingness to travel and work flexible or fluctuating hours as needed.