Director of Sales

About the role

This senior leadership position is based in Canada and reports directly to the CEO of a fast‑growing SaaS company. You will own the entire revenue engine, leading Account Executives across enterprise and mid‑market segments while shaping go‑to‑market strategy and building scalable sales systems.

Key responsibilities

• Own overall sales targets and be accountable for team revenue growth and ARR performance.
• Lead, coach, and actively support Account Executives on enterprise and mid‑market deals, including direct involvement in key opportunities.
• Build and scale a high‑performing GTM team, including Account Executives and SDRs.
• Develop and refine a repeatable sales playbook from prospecting to close.
• Define and optimize sales processes, qualification frameworks, and pipeline management standards.
• Partner closely with the CEO on go‑to‑market strategy, pricing, and expansion initiatives.
• Maintain accurate forecasting, pipeline visibility, and CRM discipline (HubSpot).
• Identify performance gaps and implement actionable improvements.
• Lead hiring, onboarding, and development of future sales talent as the organization scales.

Required profile

• 5+ years of B2B SaaS sales leadership experience with ownership of revenue targets.
• Proven success scaling revenue from early‑stage growth to $10M‑$30M+ ARR.
• Strong track record of coaching AEs to consistently exceed quotas.
• Hands‑on leadership style with willingness to actively support and unblock deals.
• Experience building or refining sales processes in fast‑growth environments.
• Deep understanding of enterprise and mid‑market sales cycles.
• Highly autonomous, proactive, and results‑driven.

Required skills

• HubSpot (CRM)