Brand Communications, PR & Thought Leadership Manager

About the role

This position is based in Canada and is designed for a strategic storyteller who can elevate executive voices and build lasting brand influence in the digital marketing and AI space. You will work closely with company leadership to turn ideas, industry expertise, and customer success stories into compelling, multi‑channel content.

Key responsibilities

• Partner directly with founders and senior leaders to develop executive communication strategies and strengthen personal brand visibility.
• Transform interviews, conversations, and business insights into high‑quality LinkedIn posts, articles, newsletters, presentations, scripts, and other thought‑leadership assets.
• Build and manage executive content calendars, ensuring a consistent voice and publishing cadence across platforms.
• Identify emerging industry trends and create original, research‑backed thought‑leadership content.
• Establish and maintain relationships with journalists, editors, podcast hosts, and industry influencers to secure earned‑media opportunities.
• Coordinate guest articles, podcast appearances, webinars, speaking engagements, award submissions, and media outreach initiatives.
• Collaborate with internal marketing, SEO, AI, design, and content teams to turn customer insights into impactful campaigns and original research.
• Repurpose content across multiple formats while maintaining brand consistency and maximizing audience reach.
• Leverage AI‑powered tools to streamline research, ideation, content production, and workflow optimization.

Required profile

• 5‑7 years of experience in brand communications, public relations, executive communications, content marketing, or thought leadership.
• Exceptional writing, editing, and storytelling abilities with a track record of producing executive‑level content.
• Proven experience working directly with founders, executives, or subject‑matter experts to build personal brands.
• Strong understanding of LinkedIn, B2B marketing, and media outreach.

Required skills

• Exceptional writing and editing.
• Experience creating executive‑level content for LinkedIn, articles, newsletters, podcasts and media.
• Ability to build and manage content calendars.
• Knowledge of AI‑powered content tools.