Account Manager (Public Relations)

About the role

North Strategic, a strategic communications agency in Canada owned by Publicis Groupe, is looking for an Account Manager (Public Relations) in Toronto. The role partners with clients to identify and leverage new trends, execute PR programs and develop client relationships, requiring strong creative, strategic and organizational abilities and collaboration with internal and external stakeholders.

Key responsibilities

• Lead PR campaigns from big idea to execution, acting as project lead alongside senior leaders
• Build strong client relationships and help grow accounts organically
• Create creative PR content with influencer and social integration
• Pitch and nurture relationships with Canadian media and craft editorial pieces, media advisories, press releases, fact sheets and briefing books
• Gather insights, report on key metrics and recommend performance improvements
• Coach and mentor junior team members on campaign deliverables
• Collaborate with agency partners to forecast budgets and manage invoicing

Required profile

• 4-6 years of experience in public relations, including the influencer space
• Bachelor's or post-graduate degree in Communications, Advertising, Media Studies or a related field
• Experience in media relations, social media, event management, community management and influencer relations
• Strong initiative, time management, attention to detail and ability to work in a fast-paced environment
• Demonstrated interest in AI

Required skills

• Strong proficiency in social media platforms such as Meta, Instagram, X and Pinterest
• Cross-functional leadership, presentation and communication skills
• Ability to manage internal, external relationships, vendors and agency partners

What we offer

• Hybrid work tied to the Toronto office, with up to 20 days per year of work from almost anywhere
• Compensation of CAD 70,000-75,000 per year, depending on experience and skills
• Private health and dental insurance, life and disability insurance, and a parental leave top-up program
• Cell phone and internet allowance, professional development or wellness allowance, and social events
• E-learning opportunities and AI tools and resources