SEO Specialist

About the role

FP Inc. is seeking an SEO Specialist to join a 12‑month engagement focused on driving qualified traffic and revenue growth for its digital properties. The role blends technical audits, data‑driven strategy, and collaboration with content teams to enhance search visibility and align with AI‑driven search trends.

Key responsibilities

• Conduct AEO and SEO audits, delivering actionable recommendations.
• Develop and implement SEO strategies that increase qualified prospects and revenue.
• Monitor, analyze, and report on traffic, rankings, conversions, and revenue metrics.
• Perform keyword research, map intent to pages, and create content briefs.
• Execute weekly competitive analysis to identify trends and growth opportunities.
• Collaborate with content creators and agencies to produce SEO‑optimized content.
• Serve as the primary contact for SEO initiatives across stakeholders.
• Maintain a continuous improvement cycle based on data insights.

Required profile

• Minimum 3 years of hands‑on SEO experience, including AEO.
• Proven ability to audit websites across multiple industries from a technical perspective.
• Strong analytical and reporting skills with experience presenting to non‑technical audiences.
• Excellent written and verbal communication.

Required skills

• Semrush
• AI data platforms
• Google Analytics
• Google Search Console
• HTML (basic)
• WordPress
• Adobe (nice‑to‑have)
• Google AdWords (nice‑to‑have)

What we offer

• Competitive hourly rate of $29–$32 (CAD).
• Potential extension or conversion to a full‑time position.
• Inclusive work environment committed to belonging for all team members.