Senior Director, Integrated Marketing

About the role

Cohere, a security‑first enterprise AI company, is looking for a Senior Director of Integrated Marketing to own the demand engine, product marketing, and field/partner motion under one strategic umbrella. You will be accountable for delivering pipeline and revenue targets across enterprise and mid‑market segments worldwide.

Key responsibilities

• Design and execute an integrated marketing plan aligned with annual pipeline and revenue goals by region and segment.
• Lead growth and demand generation across paid media, SEO, lifecycle/email, web conversion, ABM and developer‑led acquisition.
• Oversee product marketing activities including positioning, messaging, competitive intelligence, pricing input, launches and sales enablement.
• Manage events and partnership marketing, building co‑marketing campaigns and joint field activities with cloud, SI and technology partners.
• Develop and mentor three senior leads and their combined teams of 20‑35 marketers, setting cadence with the Chief of Staff and finance.

Required profile

• 15‑20+ years in B2B marketing, with 4‑5 years leading multi‑function teams at a high‑growth SaaS, cloud, data or AI/ML company.
• Proven track record of owning a pipeline number and driving measurable results.
• Experience managing at least two of demand generation, product marketing, field/events, or partner marketing.
• Fluency with modern B2B marketing stack (Marketo/HubSpot, Salesforce, ABM platforms, attribution tools).
• Background marketing to technical buyers such as engineering, data/ML leaders, CIOs.

Required skills

• Marketo or HubSpot
• Salesforce
• ABM platforms (e.g., 6sense, Demandbase)
• Attribution and analytics tooling
• SEO and paid‑media campaign management

What we offer

• Weekly lunch stipend of $75 (or local equivalent)
• Full health, dental and mental‑health benefits
• RRSP matching, 401k and pension scheme
• 100% parental‑leave top‑up for up to 6 months
• Annual enrichment budget for arts, fitness, learning and workspace improvements
• 6 weeks paid vacation and travel budget for office visits
• $500 home‑office setup stipend and co‑working benefit for remote workers