Senior Manager, Marketing Analytics

About the role

Marketing at Optro is scaling fast, and we need a leader who can turn our marketing data into decisions the business actually acts on. As Senior Manager, Marketing Analytics, you will own the measurement layer for the entire marketing org — campaign and channel performance, attribution, funnel health, and pipeline forecasting — and be the person leaders turn to when they want to know what is working and where the next dollar should go.

Key responsibilities

• Own end‑to‑end marketing performance measurement, from first touch through closed‑won revenue.
• Build, maintain, and improve attribution and funnel models, communicating assumptions and limitations.
• Apply machine learning and LLM‑based approaches for lead/account propensity scoring, pipeline forecasting, channel mix optimization, and automated anomaly detection.
• Design AI‑assisted insight generation to automatically answer “what changed and why” questions.
• Evaluate, pilot, and scale AI capabilities, making build‑vs‑buy recommendations.
• Set standards for responsible AI use, including model validation, drift monitoring, and data handling compliance.
• Partner with Demand Generation and Events to set targets, forecast pipeline contribution, and track performance.
• Design and maintain dashboards and self‑serve reporting for marketing leaders.
• Act as analytics owner of the marketing data stack, collaborating on data quality and instrumentation.
• Deliver executive‑level analysis for QBRs, board materials, and annual planning.

Required profile

• 7+ years in marketing analytics or related function, with at least 2 years leading analysts or cross‑functional projects.
• Deep, hands‑on SQL expertise for independent data extraction and validation.
• Proven ownership of B2B funnel and attribution measurement, including multi‑touch attribution or pipeline modeling.
• Hands‑on experience applying machine learning or AI to business problems such as propensity scoring or forecasting.
• Experience with ABM platforms (e.g., 6sense, Demandbase) or media mix modeling at scale.
• Fluency with modern marketing data stack: Salesforce, a marketing automation platform (Marketo, HubSpot), and a BI tool (Tableau, Looker, Power BI).
• Strong executive communication and ability to distill complex analysis into clear recommendations.
• Collaborative partnership mindset with marketing ops, demand gen, sales ops, and finance.

Required skills

• SQL
• Machine learning / AI
• ABM platforms (6sense, Demandbase)
• Salesforce
• Marketing automation (Marketo, HubSpot)
• BI tools (Tableau, Looker, Power BI)
• dbt
• Python or R
• Cloud data warehouses (Snowflake, BigQuery, Redshift)
• LLM APIs / AI‑assisted analytics tooling

What we offer

• Competitive salary range CA$128K – CA$176K per year.
• $200 per month LYBL stipend for personal enhancements.
• Comprehensive employee health and life insurance coverage.
• Competitive compensation & bonus program.
• Statutory vacation plus flexible vacation policy.
• Additional time off for birthdays and volunteering.
• Employee resource groups and company‑wide get‑togethers.