Media Planning Specialist

About the role

The Media Planning Specialist will support the creation and execution of digital media campaigns targeting healthcare audiences across the United States. Working closely with senior planners and cross‑functional teams, you will translate data into effective media strategies and help drive measurable impact.

Key responsibilities

• Develop and support digital media plans across paid search, display, video, social, email, and mobile channels using platform and audience data.
• Allocate and manage budgets by channel, monitor pacing, and support optimization against defined KPIs.
• Execute and optimize live campaigns, ensuring accuracy, compliance, and performance.
• Produce performance reports and insights to evaluate campaign effectiveness and inform recommendations.
• Collaborate with Media Operations, Finance, Project Management, SEM, Biddable, Analytics, and Client Services teams to deliver integrated campaigns.

Required profile

• 2–3+ years of hands‑on digital media planning or execution experience.
• Experience supporting paid digital campaigns across multiple channels (search, display, video, social) with measurable outcomes.
• Proven ability to analyze campaign data and translate insights into optimization recommendations.
• Hands‑on experience with media and operational tools such as DCM, Datorama, Genome, Excel, PowerPoint, or equivalent platforms.
• Experience collaborating with cross‑functional teams and media vendors.
• Comfort with using AI in daily work (desired).
• Experience with US healthcare or pharmaceutical campaigns (desired).

Required skills

• DCM
• Datorama
• Genome
• Excel
• PowerPoint