Marketing Manager – Toronto

About the role

As a Marketing Manager based in Toronto, you will partner with Global Marketing to embed best‑practice guidelines while driving key customer activation metrics such as loyalty, NPS, traffic and conversion. Reporting to the General Manager, Canada, this on‑site role blends global strategy with local market insight to grow the brand.

Key responsibilities

• Lead and drive brand growth and development in the Sales Market, balancing global strategies with local insights.
• Build and protect the brand by executing a customer‑focused marketing and communications plan tailored for local relevance.
• Secure short‑ and long‑term growth of the customer base, sales and brand presence through a data‑driven, omni‑channel approach.
• Drive key marketing and customer activation KPIs such as loyalty, NPS, traffic and conversion rates.
• Allocate and follow up on marketing investments across media, PR, content production and customer engagement initiatives.
• Lead, coach and develop the marketing team, fostering collaboration and delivering world‑class customer experiences.
• Identify and nurture future talent, plan succession and oversee recruitment of key marketing roles.
• Collaborate with Global Marketing to ensure adoption of guidelines and best practices.
• Work closely with Sales Market teams to align on customer and business results.

Required profile

• Degree in Marketing, Communications, Business or a related field.
• Excellent analytical ability with proven experience developing strategies and action plans.
• Strong leadership and stakeholder‑management skills with international exposure.
• Outstanding communication skills and ability to engage cross‑functional teams.
• 8‑10 years of leadership experience in marketing, sales or customer‑facing functions.
• Track record of delivering customer‑centric results across brand, communications and media.
• Experience with omni‑channel marketing approaches.

Required skills

What we offer

• Inclusive, values‑driven culture that celebrates diversity.
• Access to Colleague Resource Groups and global talent community.
• Opportunities for career growth with no limits on aspirations.
• Employee discount across H&M, & Other Stories, and COS.