Club B Specialist – Loyalty Program Manager

About the role

The Club B Specialist will lead the strategic planning and execution of Labatt’s Club B Rewards & Loyalty program on the BEES digital commerce platform. This role blends data‑driven analysis with creative campaign management to boost user engagement and drive measurable business results.

Key responsibilities

• Create and optimise segmented audiences for Club B campaigns based on activity, redemption propensity, sales data and regional nuances.
• Manage the full Club B redemption catalogue, re‑segmenting and optimising offers based on point‑of‑contact engagement and buying behaviour.
• Launch, monitor and adjust Club B campaigns and challenges to improve conversion, click‑through, offer completion and redemption rates.
• Track, analyse and report on campaign performance, validating regional data and identifying improvement opportunities.
• Collaborate with internal stakeholders to review results, propose platform enhancements and solve cross‑functional challenges.

Required profile

• University degree in Business or a related field.
• Excellent communication, presentation and organisational abilities.
• Strong project‑management skills with the ability to lead ambiguous initiatives.
• Experience working with cross‑functional, regional and global teams.

What we offer

• Comprehensive health benefits covering medical, dental, mental health, life and disability insurance.
• Generous retirement plan with company‑matched contributions and low‑fee RRSP/TFSA options.
• Flexible family‑forming benefits and financial support for parental leave.
• Access to wellbeing resources, including an Employee & Family Assistance Program.
• Annual allocation of Beer and Beyond‑Beer products for employees.