Expansion Manager

About the role

The Expansion Manager will lead H&M's growth strategy in the Canadian market, shaping the retail footprint to align with the company's long‑term vision of sustainable, affordable fashion. Reporting to the General Manager, Canada, this hybrid role is based in Toronto and combines strategic planning with hands‑on portfolio management.

Key responsibilities

• Lead the Expansion function across the sales market, creating conditions for team performance.
• Drive talent management by identifying and developing future‑ready, diverse talent.
• Strengthen cross‑functional collaboration and teamwork.
• Develop and execute the market expansion and portfolio plan in line with global brand strategy.
• Manage sales productivity, profitability, cost control, investment frameworks and sustainability targets.
• Review and influence CAPEX budget allocations for the local project portfolio.
• Define a retail space vision based on global direction and customer focus.
• Provide commercial input to portfolio strategy using sales performance and catchment area analysis.
• Oversee project management and strategic alignment for key cities.
• Implement the global Omni Store Operating Model and roll out technical capabilities.
• Co‑lead expansion audits and ensure projects meet company expectations.
• Manage external partner relationships, ensuring compliance with legal and ethical standards.
• Approve store network projects, continuously improving business cases and legal language.
• Facilitate communication between the sales market and global functions.

Required profile

• Proven leadership experience in retail expansion or portfolio management.
• Strong strategic thinking with ability to align local initiatives to global brand plans.
• Experience in talent development and building diverse, future‑ready teams.
• Excellent cross‑functional collaboration and stakeholder management skills.
• Ability to analyze sales performance and consumer demand for informed decision‑making.

Required skills