Director, Marketing Strategy

About the role

As Director of Marketing Strategy you will own the B2C marketing engine for Canada, managing a multi‑million CAD budget and driving growth across the full funnel. This is a strategy‑focused position with direct commercial accountability for leads, sessions, and brand impact.

Key responsibilities

• Own and allocate a multi‑million CAD consumer marketing budget.
• Define and execute full‑funnel strategies, balancing short‑term demand generation with long‑term brand building.
• Set analytical standards, work hands‑on with data, and use insights to guide decisions.
• Lead brand and content marketing, including creative briefings, media planning, and impact measurement.
• Steer performance‑marketing direction, deciding where to invest, pull back, or reallocate funds.
• Present monthly performance reviews to senior executives, highlighting risks and trade‑offs.
• Recruit, develop, and lead a high‑performing marketing team.

Required profile

• 12+ years of experience in marketing or growth strategy, with proven budget ownership.
• Track record of delivering commercial outcomes, not just plans.
• Experience managing performance‑marketing teams or agencies and holding them accountable.
• Background in brand investments (TV, OOH, audio) with measurable impact.
• Strong analytical mindset, able to de‑average performance and identify root causes.
• Demonstrated leadership and talent development skills.
• Comfort presenting trade‑offs and recommendations to senior non‑marketing leaders.

Required skills

What we offer

• Competitive salary (CAD 140K‑170K) plus annual bonus.
• 3% pension matching and financial planning support.
• Gym discounts, wellness programs, and virtual events.
• Training budget, conferences, and internal development programs.