Social Media Manager – Paid Social & Strategy (Hybrid, Toronto)

About the role

We are seeking a Social Media Manager to lead paid social strategy for a 12‑month contract in Toronto. The role is hybrid, requiring three days on‑site each week, and focuses on driving acquisition, retention, and cross‑sell initiatives across Meta and other social platforms.

Key responsibilities

• Own the paid social strategy framework and execute campaigns on Meta, LinkedIn, TikTok, Pinterest, Snapchat, and Reddit.
• Define scalable prospecting and retargeting approaches, full‑funnel messaging, and audience segmentation.
• Partner with media agencies and internal performance teams to ensure optimal campaign structure, audience strategy, and platform best practices.
• Lead audience strategy, including first‑party data activation, lookalike modeling, and privacy‑compliant targeting.
• Collaborate with creative and content teams to align creative assets with platform delivery logic and performance goals.

Required profile

• Deep expertise in paid social, especially Meta’s advertising ecosystem.
• Strong analytical mindset with experience building measurement frameworks.
• Ability to act as a player‑coach, guiding agencies and internal stakeholders.

Required skills

• Meta (Facebook/Instagram) advertising
• LinkedIn advertising
• TikTok advertising
• Pinterest advertising
• Snapchat advertising
• Reddit advertising

What we offer

• 12‑month fixed‑term contract with hybrid work arrangement
• Opportunity to shape paid social strategy for a leading client
• Collaborative environment with cross‑functional teams