Social Media Manager

About the role

AV Communications (AVC), a Toronto-based multicultural marketing agency, is hiring a Social Media Manager. The role leads organic and paid social for client brands, setting strategy, guiding a dedicated social team from planning through content, approval and reporting, and running paid campaigns that extend reach and drive results. Experience across industries, ideally CPG, fashion and financial services, is ideal.

Key responsibilities

• Develop integrated organic and paid social strategies, including audiences, content pillars, publishing cadence, paid objectives and KPIs, and guide monthly plans
• Lead the social team, assign responsibilities and hold the team accountable for quality and delivery
• Review content for strategy, brand voice, accuracy, accessibility and platform fit, and bring in the Creative Team when needed
• Plan, launch and optimize paid campaigns on Meta, TikTok, LinkedIn and Pinterest, including audience targeting, A/B testing, creative rotation and bidding
• Manage paid budgets, pacing and bid strategies, and reconcile spend with the Media Team and Finance
• Ensure pixels, conversion tracking and UTMs are in place before launch
• Coordinate client reviews and approvals, maintain approval records and ensure only approved content and ads are published
• Set community management guidelines, moderation coverage and escalation procedures
• Partner with creators and influencers, including briefing and disclosure compliance
• Ensure content and ads meet platform policies and category requirements, including financial services regulatory and disclosure guidelines
• Report on reach, engagement, video retention, audience growth, conversions and return on ad spend

Required profile

• 4-6 years of hands-on social media experience managing organic and paid social, ideally in an agency environment
• Experience across multiple industries; CPG, fashion or retail and financial services experience strongly preferred
• A portfolio showing social storytelling, platform-specific content, audience engagement and paid campaign results
• Experience directing designers, content creators or video producers
• Experience with community management, social reporting and issue escalation

Required skills

• Paid campaign planning and optimization in Meta Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager
• Familiarity with Asana, Canva, Sprout Social, Google Analytics and native platform tools, or comparable systems
• Understanding of advertising standards and influencer disclosure guidelines (e.g. Ad Standards Canada); financial services marketing compliance is an asset
• Platform certifications (e.g. Meta Certified Media Buying Professional) and additional languages are assets