Director of B2B Marketing (Remote)

About the role

A partner company is looking for a Director of B2B Marketing based in Canada, working fully remotely. You will lead strategic marketing initiatives for a portfolio of B2B clients, combining strategic leadership with hands-on expertise across paid and organic channels. You will build trusted relationships with client executives, guide multidisciplinary teams and contribute to new business development.

Key responsibilities

• Serve as a senior strategic marketing partner for a portfolio of B2B clients, developing integrated strategies and plans aligned with their objectives and growth priorities.
• Translate business goals into channel strategies, campaigns, performance indicators and measurement frameworks, and report results to client executives.
• Lead paid and organic B2B marketing, including paid search, paid social, display advertising, retargeting, SEO, GEO, content marketing and organic social.
• Manage relationships with external vendors and partners, and coordinate with specialists across GEO, SEO, email, creative, social and PR to deliver integrated campaigns.
• Establish and monitor KPIs linked to leads, conversions, revenue and business outcomes; analyze performance and use data to guide budget, targeting and channel mix.
• Provide direction to cross-functional teams, contribute to new business development through proposals and pitches, and help set best practices and workflows.

Required profile

• At least 10 years of B2B marketing experience, including significant agency experience.
• Proven experience managing B2B client relationships and advising senior-level stakeholders.
• Experience managing marketing budgets and allocating spend across channels.
• Strong analytical, communication and presentation skills, and the ability to work in a fast-paced, fully remote environment.

Required skills

• Paid advertising: paid search, paid social, display and retargeting.
• Organic growth: SEO, GEO, content marketing and organic social.
• B2B buyer journeys, demand generation, lead generation and marketing funnels.

What we offer

• 100% remote work from anywhere in the world.
• Healthcare coverage with three Anthem Blue Cross PPO plans, plus dental and vision.
• 401(k) retirement plan with employer match, rising to 3% in 2027.
• Paid vacation, sick leave, 11 company holidays and one floating holiday.
• Summer Fridays, paid maternity leave and career development opportunities.