Manager, eCommerce Campaigns (Maternity Cover - 12-Month Contract)

About the role

A Digital Media Marketing Manager is needed to own campaign delivery for all Accor in North America, with support to Raffles and Fairmont hotels. The role manages media and social relationships and deliveries end-to-end, connects paid campaigns with owned channels, and turns performance data into clear insights and recommendations. This is a temporary fixed-term contract covering a maternity leave absence.

Key responsibilities

• Own the relationship with the media agency and support operational planning and execution of all campaigns for all North American locations, supporting Raffles and Fairmont hotels
• Manage campaign communication calendars with the Loyalty team, including timelines and go-live readiness, and monitor live delivery and optimization opportunities
• Act as the coordination point between paid campaigns and owned channels (SEO/organic and CRM) so messaging and sequencing stay aligned
• Partner with the SEO/organic team and the regional CRM manager to align paid and owned content calendars
• Own the relationship with the social media agency, managing organic content strategy and paid social end-to-end, and flag opportunities to amplify high-performing owned content with paid
• Ensure audiences are consistent, correctly segmented and activated across both teams' campaigns
• Build and maintain trackers, campaign status logs, asset libraries and reporting calendars, and enforce internal martech usage and process consistency
• Define KPI frameworks with the measurement team, contribute to attribution and MMM work, validate tracking implementation, deliver post-campaign analysis and business recommendations

Required profile

• Minimum of 6 to 8 years of experience in digital marketing or e-commerce, including direct ownership of an agency relationship (media or social)
• Experience running or coordinating multi-market campaigns, ideally across North America
• Bachelor's degree in Marketing, Business Administration or a related field
• Strong understanding of current digital marketing concepts, performance strategy and best practices
• Excellent English, spoken and written; French is a plus