Social Media Manager – Beauty Industry

About the role

We are seeking a Social Media Manager to lead the digital presence of a fast‑moving beauty brand operating in a remote‑first environment. You will own day‑to‑day content execution while shaping the broader storytelling strategy across Instagram, TikTok and YouTube Shorts.

Key responsibilities

• Build and manage a high‑performing social content engine that drives reach, engagement and brand trust.
• Develop and maintain a structured content calendar aligned with product launches, campaigns and evergreen storytelling.
• Write compelling captions, hooks and community‑focused messaging that reflects the brand voice.
• Schedule, publish and optimise content based on performance insights, platform trends and SEO/hashtag strategies.
• Lead community management by engaging with audiences, responding to comments and DMs, and extracting actionable consumer insights.
• Collaborate with creators, influencers and UGC partners to source, brief and repurpose content while managing usage rights.
• Monitor and analyse performance metrics weekly and translate insights into clear, actionable recommendations.
• Partner with internal designers, editors and marketing teams to ensure timely, high‑quality content delivery.

Required profile

• 5+ years of social media management experience for a consumer‑facing brand, preferably in beauty, skincare, haircare, wellness or lifestyle.
• Proven ability to create platform‑native content that drives engagement and conversion.
• Strong copywriting skills with an excellent sense of tone, storytelling and brand consistency.
• Experience managing content calendars and publishing schedules in a remote work environment.
• Excellent communication skills, high ownership and the ability to work independently.

Required skills

• Social media management tools (e.g., scheduling and publishing platforms).
• Analytics tools for interpreting native platform data and performance metrics.