Social Brand & Community Growth Strategist

About the role

We are looking for a freelance Social Brand & Community Growth Strategist to shape and execute a high‑level strategy that builds an authentic, engaged audience for SUPERCINEMA, an upcoming independent film studio.

Key responsibilities

• Develop a social brand identity and content strategy aligned with SUPERCINEMA’s vision.
• Design and implement audience growth tactics across Instagram, TikTok, Meta (Facebook & Instagram) and other relevant platforms.
• Advise on Reels, TikTok Shorts, and other short‑form video formats to attract and retain viewers.
• Create repeatable content frameworks and guide editorial calendars.
• Lead community‑building initiatives, including engagement tactics and creator/fan partnerships.
• Provide high‑level paid‑media recommendations to amplify proven content.
• Track performance metrics and deliver strategic guidance to optimize engagement and growth.
• Collaborate with the filmmaker and internal stakeholders to align social strategy with broader brand objectives.

Required profile

• Proven experience in audience growth, social media strategy, and entertainment content.
• Expertise with Instagram, TikTok, Meta Ads, YouTube, and other relevant platforms.
• Experience in community‑building, creator partnerships, and brand storytelling.
• Strong understanding of short‑form video, engagement metrics, and social trends.
• Freelance or consulting background preferred.
• US‑based or deep knowledge of US film and entertainment audiences.

Required skills

• Instagram
• TikTok
• Meta Ads
• YouTube