SEO/PR Specialist (Remote)

About the role

We are looking for a strategic SEO/PR Specialist who can boost the online presence of our founder and clients. This remote, full‑time position combines data‑driven SEO tactics with creative public‑relations storytelling to improve rankings, reputation, and visibility across emerging AI‑driven search platforms.

Key responsibilities

• Conduct comprehensive SEO audits and optimize on‑page elements such as metadata, schema markup, and site architecture.
• Develop and execute strategies to increase podcast visibility in Google Search and Google News.
• Implement generative search optimization for platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews.
• Manage reputation by pushing down negative content and amplifying positive narratives through SEO‑friendly assets and backlink building.
• Structure and publish content on high‑authority sources (Wikipedia, Wikidata, Substack) to influence AI‑generated responses.
• Report on progress, align actions with client goals, and stay current with Search Generative Experience trends.

Required profile

• Analytical thinker with a creative problem‑solving mindset.
• Strong interest in AI tools and evolving search technologies.
• Ability to lead strategy implementation and communicate results to stakeholders.

Required skills

• SEO audits
• Metadata and schema markup optimization
• Keyword research and on‑page optimization
• Backlink building
• Content optimization for podcasts and leadership pages
• Experience with AI‑driven search tools (ChatGPT, Google AI Overviews, Perplexity, Claude)
• Structured data management (Knowledge Panel, Wikipedia, Wikidata)

What we offer

• Fully remote work environment
• Opportunity to shape SEO and PR strategies for high‑profile clients
• Access to cutting‑edge AI and search technology tools