Digital Marketing Specialist

About the role

The Digital Marketing Specialist joins the Recruitment Marketing and Prospective Student Engagement (RMPSE) team to design, execute, and optimise digital campaigns that attract prospective undergraduate students to UBC’s Vancouver and Okanagan campuses. This role drives traffic to student‑focused websites, portals, and social channels, supporting the university’s domestic and international enrolment goals.

Key responsibilities

• Develop and implement integrated digital marketing strategies aligned with UBC recruitment objectives.
• Manage campaigns across social media, paid search (PPC), paid social, influencer partnerships, SEO, and SEM.
• Produce and optimise content for websites, blogs, and digital portals to increase engagement and conversion.
• Collaborate closely with International Student Initiative, Enrolment Services, and other recruitment teams.
• Analyse performance metrics, generate reports, and refine tactics to improve ROI.

Required profile

• Demonstrated experience in digital marketing within a higher‑education or similar environment.
• Strong understanding of recruitment‑focused communication and student engagement.
• Ability to work collaboratively across multiple internal teams.
• Excellent written and verbal communication skills.

Required skills

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Pay‑Per‑Click (PPC) advertising
• Social media advertising and management
• Content marketing

What we offer

• Competitive salary range with benefits.
• Opportunity to impact student recruitment for a world‑class university.
• Collaborative, inclusive workplace culture.