Senior Media Planner & Buyer – Integrated Campaign Lead

About the role

As a Senior Media Planner and Buyer you will lead the strategic planning and execution of integrated media campaigns for a diverse portfolio of clients. You will translate client objectives into effective media strategies, manage significant budgets and ensure measurable impact across digital, social, broadcast and out‑of‑home channels.

Key responsibilities

• Develop and execute integrated media plans across digital, social, broadcast and OOH.
• Negotiate with media vendors to secure optimal placement and pricing.
• Monitor and optimize live campaigns to meet or exceed KPIs.
• Build and maintain detailed media flowcharts and budget tracking documents.
• Present media strategies and performance reports to clients and internal teams.
• Stay current on media trends, industry tools and emerging opportunities.

Required profile

• 5+ years of agency experience in media planning and buying.
• Proven experience managing integrated campaigns that include both digital and traditional media.
• Familiarity with Google Ads, Meta, YouTube and Google Analytics.
• Hands‑on experience with media research and planning tools.
• Excellent verbal and written communication, analytical thinking and strong organization.

Required skills

• Google Ads
• Meta (Facebook) advertising platform
• YouTube advertising
• Google Analytics
• Programmatic advertising platforms

What we offer

• Competitive salary range $76,500 – $99,500 CAD per year.
• Full‑time hybrid role (three days in‑office per week) in Edmonton.
• Comprehensive benefits package including extended health coverage and group RRSP matching.
• Collaborative, high‑performance environment with opportunities to own client portfolios.