General Manager - Marketing and Ecommerce Growth

About the role

HoopStars, a Toronto‑based youth basketball business, is seeking a hands‑on General Manager whose strongest skills are marketing, ecommerce and profitable growth. The role splits time between running HoopStars and building the parent company Community Sports Partners' marketing team across its brands, with remote work from LATAM and Toronto‑hours collaboration.

Key responsibilities

• Run HoopStars: own business plan, budget, revenue, profitability and cash forecasts; lead sales and operations to match demand.
• Drive digital growth: improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: define structure, recruit specialists, appoint contractors or agencies, and manage priorities and performance across brands.
• Establish commercial discipline: connect campaign performance to paying customers, repeat enrollment and contribution profit; allocate marketing investment using reliable reporting and testing.
• Stay close to execution: inspect advertising accounts, diagnose funnel problems and help launch improvements while building a consistent execution team.

Required profile

• Proven experience building an ecommerce business, leading growth for a consumer brand, or managing a business where digital acquisition is central.
• Demonstrated results in paid acquisition, conversion and retention, with commercial responsibility beyond a marketing budget.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems, with strong professional English and effective remote leadership.
• Experience in youth sports, education, fitness, memberships or multi‑location services is a plus.

What we offer

• Compensation commensurate with experience and qualifications.
• Remote work from LATAM with Toronto‑hours collaboration.
• Equity opportunity subject to agreed terms.
• Potential future relocation to the US or Canada by mutual agreement.