Senior Director, Digital Experience Platforms

About the role

The Senior Director, Digital Experience Platforms is a senior technical leader responsible for the delivery, quality and strategic direction of digital experience and platform solutions across a portfolio of client engagements. The role advises client stakeholders and leads architects, developers and technical specialists across CMS, analytics, DAM, personalization, experimentation and AI-enabled capabilities, working with Client Services, Technical Engagement Leads, Project Management and other technical teams.

Key responsibilities

• Lead technical direction and delivery across client engagements, overseeing architecture, quality, scope, timelines, budgets and resolution of complex platform issues.
• Design, review and approve architectures for Contentful, AEM, WordPress, Drupal, DAM platforms, analytics solutions, personalization tools and integrations.
• Define and implement digital measurement, personalization, experimentation and DAM frameworks using tools such as Google Tag Manager, Adobe Launch, Google Analytics 4, Adobe Analytics, Adobe Target, Optimizely, Bynder and AEM Assets.
• Drive adoption of AI tooling, automation, coding assistants and AI-enabled digital experience capabilities.
• Lead technical discovery, requirements definition, solution scoping, client presentations and strategic recommendations for director-level and executive stakeholders.

Required profile

• 8+ years of progressive experience in marketing technology, software development or digital platform delivery, including 3+ years leading technical teams with responsibility for delivery, architecture or people management.
• Hands-on experience with enterprise CMS platforms including Contentful and AEM, with production delivery and integrations.
• Experience leading and mentoring technical teams across onshore and offshore delivery, including workload distribution, capacity planning and performance management.
• Experience delivering client-facing technology programs in an agency or consulting environment using Agile/Scrum or comparable SDLC.

Required skills

• Enterprise digital measurement: tag management, event-based tracking, data layers, consent-compliant analytics, Google Analytics 4 or Adobe Analytics.
• Enterprise DAM, personalization and experimentation platforms, including metadata governance, workflow configuration, audience targeting and A/B or multivariate testing.
• Desired: hands-on use of AI tools such as GitHub Copilot or Claude Code, and experience advising clients on platform-native AI capabilities.