Senior Digital Marketing Specialist

About the role

We are seeking a Senior Digital Marketing Specialist who lives and breathes digital marketing. You will lead the development and execution of paid, SEO, social and email campaigns to drive high‑quality engagement, conversions and measurable outcomes for our clients.

Key responsibilities

• Design, launch and optimise digital marketing campaigns across paid and organic channels.
• Conduct research and analysis to uncover content opportunities and market trends.
• Develop and implement SEO and AEO strategies for client websites.
• Manage audience segmentation, attribution models and conversion‑optimisation tactics.
• Maintain content calendars and ensure timely delivery of assets.
• Monitor campaign performance, produce dashboards and recommend data‑driven improvements.
• Execute A/B testing, CRO and landing‑page optimisation initiatives.
• Translate complex digital data into actionable recommendations for clients and internal teams.

Required profile

• 5+ years of experience in digital marketing with a focus on SEO, PPC, paid social, email and content marketing.
• Degree or diploma in digital marketing, communications or equivalent professional experience.
• Strong analytical mindset and ability to use data to inform strategy.
• Entrepreneurial spirit, highly organised and accountable.

Required skills

• GA4 (Google Analytics 4)
• Google Ads / AdWords
• Meta Ads Manager
• Google Search Console
• Data Studio
• Mailchimp, Campaigner, HubSpot, Klaviyo (email marketing platforms)