National Campaign Manager

About the role

Cuso International is launching a new national campaign to raise awareness of its work and engage Canadians in discussions about international cooperation and aid. The National Campaign Manager will lead the development and execution of this multi‑channel initiative, coordinating cross‑departmental teams to drive brand awareness, supporter growth and sustainable funding.

Key responsibilities

• Design and manage a multi‑audience, multi‑channel engagement campaign on international cooperation and Canada’s role.
• Develop core messaging and thought‑leadership resources in partnership with stakeholders.
• Create and implement a comprehensive campaign plan covering email, digital, earned and paid media, events and audience segmentation.
• Oversee campaign budget, ensure compliance and track expenditures against goals.
• Use data‑analytics tools to measure performance, prepare KPI reports and adjust strategies as needed.
• Mobilise and coordinate cross‑departmental team members, including senior staff and volunteers, to execute the plan.
• Edit and review all campaign materials to ensure high‑quality visual and written content.
• Lead related outreach events for corporate, community and leadership audiences.

Required profile

• Bachelor’s degree in marketing, communications, international development, non‑profit management or related field (or equivalent experience).
• 3–5 years of experience leading multi‑channel engagement or fundraising campaigns in the non‑profit sector.
• Strong written and verbal communication in English; French or Spanish fluency is a plus.
• Demonstrated ability to manage competing priorities in a fast‑paced environment.
• Knowledge of fundraising strategies, donor journeys and international development issues.
• Proven project‑management and team‑leadership skills.

Required skills

• Digital marketing (social media, email marketing).
• Data analytics tools for campaign performance measurement.
• CRM systems such as Raiser's Edge and Luminate Online.
• Content Management Systems, e.g., WordPress.