Senior Designer (Social‑First Creative Lead)

About the role

This senior designer position is based in Canada and sits at the intersection of brand storytelling and social‑first creative execution. You will shape the visual identity of a major consumer brand across fast‑moving digital platforms, turning strategic briefs and audience insights into bold, culturally relevant work.

Key responsibilities

• Lead visual direction for social‑first campaigns, developing concepts and high‑performing creative for TikTok, Instagram, YouTube, Pinterest and emerging channels.
• Design and produce assets that are platform‑native while maintaining brand consistency across social, digital display, CRM, OOH and POS.
• Collaborate with strategy, copy and social teams to deliver insight‑driven creative solutions.
• Art‑direct photo and video shoots, ensuring authentic, inclusive storytelling.
• Mentor designers and content creators, fostering a culture of creative excellence.
• Integrate generative AI tools to enhance ideation and production efficiency.

Required profile

• Strong portfolio showcasing social‑first design work for consumer brands.
• Deep understanding of social media ecosystems and content performance.
• Proven experience leading and mentoring creative teams.
• Excellent communication and presentation skills, able to articulate creative rationale.
• Ability to manage multiple projects while maintaining quality and deadlines.

Required skills

• Adobe Creative Suite
• Figma