Sales and Merchandising Representative

About the role

This entry‑level position supports customer promotions and merchandising for Labatt’s portfolio of brands. It offers a pathway to develop sales and industry knowledge with the goal of becoming a Sales Representative.

Key responsibilities

• Build product and marketing displays and support events such as concerts, festivals, and launch parties.
• Maintain merchandising tools and promotional materials across sales channels.
• Assist with regional sales and marketing activations and brand experience promotions.
• Create route‑to‑market plans for restaurants, bars, and large retail stores.
• Develop and maintain relationships with Labatt’s network of customers and conduct in‑person sales calls.

Required profile

• Full, unrestricted driver’s licence and availability for full‑time, flexible schedule.
• Post‑secondary education and a passion for working with diverse people.
• Self‑motivated, assertive, with strong problem‑solving and time‑management skills.
• Willingness to learn sales from the ground up and put in the work to grow.
• Previous customer service, merchandising, hospitality or sales experience is an asset.

What we offer

• Day shifts Monday to Friday with a company vehicle covering gas and maintenance.
• Company‑branded clothing and training to develop your skills.
• Opportunities for advancement within an international beer company.