Remote Senior Marketing Manager (Instagram, Email, SMS, Shopify, DTC Ads)

About the role

A growing Canadian health and supplement brand is hiring a full-time, long-term remote Senior Marketing Manager. The role works directly with the founder and the designer, and covers Instagram, email and SMS, Shopify, DTC ads and AI-driven workflows. It is about 40 hours a week, with 3-4 hours of overlap with Eastern Time (Canada) every weekday.

Key responsibilities

• Instagram: own the content plan and growth, Reels, stories and carousels, creator and UGC collaborations
• Email: own Klaviyo, build and improve flows (welcome, abandoned cart, post-purchase, win-back), plan weekly campaigns and segments, grow the list
• SMS: set up and run SMS flows and campaigns, grow the list and keep it compliant
• Shopify: run the store and improve conversion with tests on product pages, offers, bundles and checkout
• DTC ads: help run Meta and TikTok ads with the founder, from angles and copy to creative briefs, tests and results
• AI: use AI tools across content, copy, video, research and reporting, and set up simple automations
• Lead: own the marketing calendar and guide the Marketing Manager
• Report: a short weekly report and a monthly review covering sales, conversions, list growth, ad results and next tests

Required profile

• 3+ years marketing a consumer product brand online (DTC / e-commerce)
• Owns results, not tasks, and gives short, honest updates including bad news early
• Strong written English; working English required
• Comfortable with numbers and comfortable with a long-term main job, not a side gig

Required skills

• Built email flows and campaigns in Klaviyo or similar, with revenue results you can show
• Instagram growth you can show with real numbers
• Hands-on with Shopify admin and conversion testing
• Heavy, daily use of AI tools (ChatGPT, Claude, Midjourney, Canva AI, CapCut) with proof of use
• Nice to have: SMS tools, Meta Ads Manager or TikTok Ads, Shopify CRO apps and A/B testing, influencer or UGC programs, knowledge of supplement health claims

What we offer

• Pay of US$900-1,400 per month depending on experience and location, with a 2-4 week paid trial at US$225 per week
• Room to grow into Head of Marketing or Growth, help hire and lead a small team, and own launches and new channels
• Regular raise reviews as pay grows with impact

To apply, send your CV, 2-3 work samples with results and a short video explaining why you want the role and describing one successful and one unsuccessful campaign. There is also a short unpaid skills test and a 30-45 minute video interview before the paid trial.