Paid Social Specialist

About the role

We are seeking a curious, analytical, and detail‑oriented Paid Social Specialist to join our growing media team. You will plan, launch, manage and optimise paid social campaigns for a diverse portfolio of consumer and corporate brands, turning performance data into measurable business results.

Key responsibilities

• Plan, build, launch and optimise paid social campaigns across Meta (Facebook & Instagram), Google, TikTok, Pinterest, Reddit, Snapchat and emerging platforms.
• Set up campaigns including audience targeting, budgeting, bidding strategies, creative trafficking, tracking implementation and quality assurance.
• Monitor performance daily and make data‑driven optimisations to improve efficiency, engagement and conversions.
• Analyse metrics such as CTR, CPC, CPM, CPA, ROAS, frequency and conversion rates to identify improvement opportunities.
• Collaborate with Creative, Social and PR teams to develop high‑performing paid creative and messaging.
• Support A/B testing of audiences, creative assets, copy, placements and objectives.
• Prepare reports and performance summaries, translating data into clear insights and actionable recommendations.
• Assist with media planning, budget pacing, forecasting and campaign reconciliations.
• Ensure proper implementation of Meta Pixel, Conversions API, UTM tracking and other measurement best practices.

Required profile

• 1–2 years of hands‑on experience managing paid social campaigns, preferably in an agency or fast‑paced marketing environment.
• Strong analytical mindset with the ability to interpret performance data and make optimisation decisions.
• Comfortable working with campaign budgets and meeting client expectations.

Required skills

• Meta Ads Manager
• Google Ads Manager
• TikTok Ads Manager
• LinkedIn Campaign Manager
• Pinterest Ads
• Reddit Ads
• Meta Pixel
• Conversions API
• UTM tracking