Marketing Senior Manager - Accenture Edge

About the role

Accenture Edge is a new business for mid-market companies (revenues between $300M and $3B) that wants to use AI and technology to compete at a higher level. As Marketing Senior Manager, you will cover the full marketing agenda, from strategy and partner engagement to content, demand generation and performance. The role is full time, senior level, and open to multiple locations.

Key responsibilities

• Translate Accenture Edge priorities into marketing strategy, plans and programs across acquisition, growth, retention and reputation
• Represent clients' challenges and goals to shape targeting, segmentation, campaign planning and activation
• Build joint marketing plans with technology partners, including co-marketing, joint GTM moments, MDF activity and differentiated market approaches
• Develop and apply Accenture Edge messaging across positioning, buyer journeys, solution narratives, content and seller enablement
• Manage core content assets, business rhythms, acquisition stories and client moments, tailored to channels, partners and local markets
• Deliver integrated demand generation programs that reach mid-market buyers and contribute to qualified pipeline
• Share experience, coach colleagues and measure marketing against agreed metrics to drive continuous improvement
• Support budget management, business cases, approvals and operational discipline

Required profile

• Minimum of 10 years of B2B marketing experience
• Minimum of 5 years supporting technology products, services or solutions
• English required, as the role works with multi-national teams where English is the common language
• Preferred: mid-market, demand generation and partner/ecosystem marketing expertise, full-funnel experience (events, social media, email, direct mail, digital)

Required skills

• Experience with CRM and marketing automation platforms
• Track record building and scaling global marketing teams
• AI fluency and comfort with marketing analytics, attribution modelling and performance dashboards
• Strong stakeholder management in a matrixed organization

The annual salary range for British Columbia, Ontario and New Brunswick is $121,750 to $242,800. Locations include Toronto, Calgary, Montreal, Ottawa and Vancouver.