Manager, Product Management - Media Solutions

About the role

Mastercard's Services organization provides end-to-end digital marketing services under its Customer Acquisition & Engagement (CAE) unit, which covers customer acquisition, engagement and retention. This Manager, Product Management - Media Solutions role manages existing and supports the development and deployment of scalable Marketing Services solutions for Mastercard customers at a global level, aligned with regional product teams and acting as a solution ambassador for Business Development and Client Services.

Key responsibilities

• Define and drive Mastercard's global marketing services strategy across paid media optimization, audience targeting, lifecycle marketing and personalization, embedding marketing mix modeling, incrementality measurement and channel allocation.
• Oversee paid media strategies across search, social, display, programmatic and offline channels, build media playbooks and frameworks, and run A/B tests with analytics teams and agencies.
• Lead strategic collaboration with martech/media partners, define joint value propositions and co-create execution models such as CDP integrations and digital activation layers.
• Serve as a global ambassador, contribute to industry forums, and create training, toolkits and commercial content for clients, business development and delivery teams.

Required profile

• Substantial experience in digital marketing, performance media or marketing technology.
• Proven ability to lead cross-functional teams in a matrixed global organization and influence senior stakeholders.
• Experience delivering complex solutions and optimizing digital media campaigns across multiple channels.
• Client-facing experience presenting technical insights to non-technical audiences.
• Local language and English are a must; another language is a plus.

Required skills

• Deep knowledge of marketing technologies and measurement and activation platforms (CDPs, DSPs, media mix platforms).
• Excellent written, verbal and visual communication skills.

The role is based in Canada, with pay based on location, experience and qualifications, and eligibility for a discretionary annual incentive program. Mastercard is an equal opportunity employer and requires candidates to follow its corporate security responsibilities.