Regional Manager, Marketing

About the role

Ryan is looking for a Regional Manager, Marketing in Toronto. The role leads and oversees the development and execution of practice-area-specific marketing campaigns and programs that engage clients and prospects through various channels. It creates high-impact campaign and channel strategies based on business and audience priorities to drive revenue growth, and acts as the liaison between Marketing and client-facing practice and sales teams.

Key responsibilities

• Create end-to-end marketing campaigns that maximize lead generation, working with stakeholders to define optimal strategies
• Build marketing and sales collateral, presentations and content aligned with corporate brand standards
• Analyze performance, segment audiences for targeted outbound programs and track campaign data
• Develop competitor intelligence and recommend programs to attract new clients and grow key accounts
• Determine the ideal channel mix (content marketing, paid media, email, social, sponsorships/memberships) with digital, events and communications teams
• Create customer-centric messaging and campaign assets that differentiate the firm in target industries and regions
• Manage the development, design, copywriting and production of content with the creative team and agencies
• Maintain an internal communications plan, including enablement and sales support materials such as sales sheets, webinars and tax alerts
• Ensure consistent messaging and a cohesive brand identity across all materials and events

Required profile

• Bachelor's degree (B.A., B.B.A. or B.S.), preferably in Business, Marketing or Communications
• Minimum of 5 years of related work experience
• Able to execute projects with minimal direction, professional and articulate
• Valid driver's license required

Required skills

• Intermediate Microsoft Word, Excel, Outlook and PowerPoint
• Marketing automation platforms such as Pardot, Marketo, Eloqua or HubSpot
• Familiarity with PowerBI, ClickUp and SmartSheet

What we offer

• Base salary range of $88,250 - $100,275 for Ontario-based roles, with possible incentive compensation
• Hybrid and remote work options
• Up to 20 weeks of parental leave top-up (adoption included)
• Monthly gym membership or equipment reimbursement
• Health and dental eligibility from day one, RRSP employer match and tuition reimbursement after one year