General Manager - Marketing and Ecommerce Growth

About the role

HoopStars, a Toronto‑based youth basketball business, is seeking a hands‑on General Manager to drive marketing, ecommerce and profitable growth while also building the parent company’s marketing team. The role is remote within LATAM, working on Toronto hours, with potential future relocation to the US or Canada.

Key responsibilities

• Own HoopStars’ business plan, budget, revenue, profitability and cash forecasts; lead sales and operations to match demand.
• Drive digital growth by improving paid search, social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build and manage the parent company’s marketing team across brands, defining structure, recruiting specialists and overseeing contractors or agencies.
• Establish commercial discipline by linking campaign performance to paying customers, repeat enrollment and contribution profit, and allocate marketing investment based on reliable reporting and testing.

Required profile

• Proven experience building ecommerce businesses or leading growth for consumer brands, with demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond marketing budgets, including pricing, margins, staffing, forecasts and overall profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Strong professional English and effective remote leadership skills.

Required skills

• Paid acquisition (search and social) and conversion optimisation.
• Marketing analytics, reporting and testing.
• Ecommerce growth tactics applied to service‑based businesses.

What we offer

• Compensation commensurate with experience and qualifications.
• Remote work from LATAM with Toronto‑hours collaboration.
• Equity opportunity subject to agreed terms.
• Potential future relocation to the US or Canada by mutual agreement.