Legal Counsel – Franchise & Marketing

About the role

WildBrain is seeking a Legal Counsel to join its Franchise and Marketing teams in Toronto. Reporting to the VP of Business & Legal Affairs, you will act as a trusted legal partner, providing proactive and solution‑oriented advice for a range of brand‑focused initiatives.

Key responsibilities

• Provide proactive legal counsel to franchise brand management and marketing teams.
• Advise on marketing campaigns, content creation, promotional events, sponsorships, influencer partnerships, talent engagement, social media activations, and giveaways/contests/sweepstakes.
• Draft and review ancillary agreements supporting these activities.
• Monitor marketing regulations, advertising standards, and data‑protection rules, translating them into practical guidance for kids‑focused marketing.
• Manage time‑sensitive escalations to support business objectives.
• Build strong cross‑functional relationships with business units to enable brand initiatives.

Required profile

• LLB/JD and member in good standing of the Law Society of Ontario.
• 1‑2 years of experience in entertainment/media, marketing or advertising, preferably in‑house at a global brand.
• Proven legal and business judgment with strong problem‑solving ability.
• Positive, professional team player who works independently and reliably.
• Proactive, creative, and practical approach to complex issues.
• Excellent drafting, time‑management and organizational skills.
• Curiosity and desire to take on new challenges in a rapidly evolving environment.

Required skills