Junior Social Media Manager – Freelance

About the role

This freelance position focuses on building and nurturing the social media presence of a children’s early‑literacy reading scheme. You will create engaging, story‑driven content for parents, educators and homeschooling families, primarily on Instagram and Facebook.

Key responsibilities

• Develop and execute a content calendar that aligns with the brand’s playful and educational tone.
• Produce short‑form videos, Reels and illustrated posts that capture the attention of parents and teachers.
• Write age‑appropriate captions and copy that encourage interaction and community growth.
• Monitor audience metrics, respond to comments, and adjust strategies to increase reach within a modest budget.
• Collaborate with the creative team to ensure visual consistency across all posts.

Required profile

• Passion for early childhood education and experience with parenting or educational brands.
• Friendly, reliable, and able to work independently while maintaining a collaborative spirit.
• Comfortable managing a flexible freelance schedule and adhering to budget constraints.

Required skills

• Instagram
• Facebook
• Reels
• Short‑form video content creation

What we offer

• Opportunity to shape the digital voice of a growing literacy initiative.
• Creative freedom to experiment with storytelling formats.
• Flexible remote work arrangement.