International Sports Marketing Lead

About the role

Apple’s Sports Marketing team is looking for an experienced International Sports Marketing Lead to shape and execute global marketing strategies for its sports properties, including Formula 1, Major League Soccer and Major League Baseball. The role will drive awareness, acquisition, engagement and retention across Apple’s sports ecosystem worldwide.

Key responsibilities

• Support the development and execution of integrated marketing plans for F1, MLS, Friday Night Baseball and the Apple Sports app.
• Partner with worldwide geo teams, sports marketing leads and international agencies on annual planning, paid‑media campaigns and budgets.
• Collaborate with creative teams to deliver localized, geo‑relevant campaigns and activations.
• Lead international partnerships from strategy through execution and identify local opportunities to expand plans globally.
• Drive cross‑platform promotion across Apple Services and synthesize multi‑geo audience insights into accountable marketing strategies.
• Set benchmarks, KPIs and develop models for strategic initiatives, monitoring industry trends and new business opportunities.
• Present analyses, recommendations and performance learnings to senior executives.

Required profile

• 15+ years of experience in sports marketing, entertainment or related fields.
• Proven track record of managing global marketing campaigns and partnerships.
• Strong analytical mindset with experience in financial analysis and performance modeling.
• Ability to work cross‑functionally with teams across geography and disciplines.

Required skills